Policy for Safeguarding Your Digital Privacy

The official website of Shafer Vision Institute (www.shafervisioninstitute.com) utilizes Google Analytics to understand how visitors interact with the site. The functionality operates through "cookies", text files saved on your device, to gather regular internet log details and anonymized user activity data. The data generated (including IP address) by the cookie relating to your usage of the website is then sent to Google. This data is subsequently utilized to assess visitor engagement with the site and to generate aggregate reports on site activity.

Confidentiality of Gathered Data

Shafer Vision Institute assures that it will not (nor will it authorize any third party to) exploit the analytics tools to trace or gather any Personally Identifiable Information (PII) of site visitors. Google will not correlate your IP address with any other data it possesses. Neither we nor Google will attempt to connect an IP address with the identity of a device user. We will not link any data procured from this site with any Personally Identifiable Information from any other source unless you voluntarily provide that information through a data entry form on our website.

Opt-out Option for Google Analytics

Information About Re-Advertisement

www.shafervisioninstitute.com employs Google's re-advertisement feature to market itself online via text or visual advertisements on the Google Display Network. Re-advertisement is a mechanism that allows us to engage with individuals who have previously visited www.shafervisioninstitute.com and present them with pertinent ads when they navigate other sites within the Google Display Network.

For sites utilizing re-advertisement, a third-party DoubleClick cookie is leveraged to facilitate re-advertisement of offerings such as Ads on the Google Display Network. Upon visiting our website, an anonymous browser cookie is created by a few lines of code. This cookie, a small file that retains data, will register the site visit, but will not keep any sensitive information, like visitor name, address, or any other information that may personally identify the visitor. The cookie remains active for a specified duration, for example, 30 or 60 days, after which it becomes invalid.

Google Display Network Explained

The Google Display Network comprises over a million websites, videos, and apps where ads may be featured. Sites within this network have partnered with Google to display relevant Google Ads.

Restrictions on Re-advertisement

Our website will strictly adhere to the following:

• Refrain from running re-advertisement ads that gather Personally Identifiable Information (PII)

• Avoid creating a re-advertisement list or ad copy that explicitly targets users in manners deemed "prohibited" by Google.

Opting out of Re-advertisement

Visitors can opt out of Google's use of cookies by visiting the Ads Preferences Manager. Visitors can also opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page.